OUR ROLES
Creative Direction
Graphic Design
Marketing
Merchandise
Content Creation
OVERVIEW
Maverick City Music
Since Maverick City Music’s inception in 2018, the contemporary Christian group has gained significant recognition and acclaim for their innovative approach to worship music, blending various styles and genres to create a unique and dynamic sound. The collective has been known for its diverse and multicultural lineup, featuring artists from different backgrounds and denominations, contributing to a rich tapestry within their discography.
They sought a visual transformation that would not only complement their musical brilliance but also amplify the impact of their record releases, merchandise, and overall brand. The goal was to create a cohesive visual identity that resonated with their unique sound and spirit, influencing their marketing campaigns and setting the tone for their upcoming tour.
“What I love about this album, is my spirit enjoyed the message. Especially being a Christian artist, you always look for the message. My mind and my creative, artistic self was responding to the music. I call it a heaven chord. I feel like the chord tells the story.”
Chandler Moore
SINGER SONGWRITTER WITH MAVERICK CITY MUSIC
We embarked on a collaborative journey, immersing ourselves in the soulful melodies of Maverick City Music. Our creative team worked closely with the group to define a visual direction that harmonized with the depth and authenticity of their worship. The overarching creative direction became the compass guiding our design choices across various mediums.
ROAD TO GRAMMYS / CREATIVE DIRECTION
ALBUM ARTWORK / SOCIAL MEDIA VOTING
Designing 7 CD cover designs required an intimate understanding of each album's essence. Each cover became a visual narrative, capturing the spirit of the music within. The designs not only stood as gateways to the auditory experience but also as artistic expressions that resonated with the group’s identity.
“And as I sing it, I'm connecting to the God of this song. I'm remembering how good he is. I'm remembering How faithful he is. I'm remembering how kind he is. I'm remembering why I do this.”
Naomi Raine
SINGER SONGWRITER WITH MAVERICK CITY MUSIC
Our role extended beyond static visuals to dynamic marketing campaigns. We conceptualized and executed campaigns that translated the visual identity into engaging digital content, leveraging social media and other platforms to create anticipation and excitement around each release.
PROMO & MARKETING CAMPAIGNS
“There's something special that happens when Jesus comes into the room. The dead situations, the dead things HAVE to respond to his voice and we can get up.“
NAOMI RAINE
SINGER SONGWRITER WITH MAVERICK CITY MUSIC
The visual harmony extended to the stage. Our team worked on creating visuals that transformed the concert experience, integrating seamlessly with the music. From stage backdrops to digital displays, every element was crafted to enhance the worshipful atmosphere of Maverick City Music's live performances.
