OVERVIEW
Torque Fitness
2020-2024
OUR ROLES
Videography
Photography
Based out of Minneapolis, Torque Fitness is one of the fastest growing gym equipment companies in both the commercial and home market. They’re country wide in facilities like Lifetime, Anytime Fitness, and Crunch.
We have personally worked with Torque on over 4 different marketing campaigns & product launches, creating captivating content, and effective ads that they utilized to push more sales across the country, as well as globally.
From product explainer videos, to celebrity athlete campaigns, below you will find a handful of our favorite Torque deliverables.
OUR FIRST TORQUE FITNESS CAMPAIGN
Back in 2018 Torque Fitness found us after seeing a local gym’s ad they resonated with. “Your style of videos is exactly what we need for our brand.”
The concept for the ‘Train Anywhere’ campaign below was to showcase a personal trainer bringing the workout to their clients, and how easy it is to transport, and assemble their Tank M1 anywhere: even at a local busy park.
HOME GYM MAKEOVER FOR MINNESOTA VIKING’S DALVIN COOK
When one of the most explosive running backs in the NFL uses your equipment to be game ready, you have to capitalize.
We created 4 promotional videos, covering each of the different Torque products in Dalvin Cook’s home gym. They were simple explainer videos showcasing how he trains on each. We finished up this project by creating this flashy fitness reel below.
FUN FACT: DALVIN WAS INJURED IN A GAME 2 DAYS PRIOR TO THIS SHOOT. WE HAD TO STAGE ALL HIS WORKOUTS WITH NO MOVEMENT AND ZERO WEIGHT. COULD YOU TELL?
MAKE IT SIMPLE: EXPLAINER VIDEOS
Engaging lifestyle ads is what gets people bought in and wanting more. Once you’ve got someone on the checkout page, give them an explainer video that showcases all the functionality of the product to eliminate any questions in their head that might be a barrier to them clicking purchase.
We also created multiple workout videos so that when a customer purchases a product they immediately feel empowered to start using it.
